KORO VEGANUARY2025
Multichannel Marketing Campaign
Motion Design
End-to-End Photo Production Created for KoRo in collaboration with Veganuary and Rügenwalder Mühle, the campaign ran throughout January, highlighting vegan food in an engaging and visually striking way.
A looping endless table filled with vegan ingredients and dishes served as the central key visual, with ingredient-to-dish transformations animated for performance marketing assets.
The campaign was rolled out across CRM newsletters, homepage banners, LinkedIn posts, Meta and Google Ads. Content was localized for the German market in collaboration with vegan food influencer fitgreenmind (Maya Leinenbach), with additional assets adapted for the rest of Europe.
ART DIRECTION
Anna Bulycheva
TALENT
Julia RaduTALENT
fitgreenmind (Maya Leinenbach)
PHOTOGRAPHY
Mélanie Dault